A Cat’s View: Chasing Long Tails

The Long Tail (a phrase coined by Chris Anderson) is a way of describing business strategies of companies, which basically says that there is always a market for niche interests and items.

Although the mainstream popular items will sell, people are always after those items that are less well known, and though they will sell less of one item, they will sell loads of different items.

This is the long tail. The lenght is from the amount of different niches there is, and it is thin like a tail as there is not many of a particular niche sold.

This is one tail that certainly does not wag..

In the above picture the blue section would be the popular market, with high sales in few catergories. And the yellow section (the ‘tail’) is the less popular market, but with so many niches available it goes on and on.

The two sections can roughly equate to be equal to one another, showing that if the niche market has plenty of attention payed to it like the mainstream does, then there is a big margin for profit making.